George Strait Dons His White Hat (Again) to Help Out After Hurricane Harvey

After raising $20 million for Texas communities hurt by Hurricane Harvey, George Strait is once again riding to their rescue.

San Antonio's top C&W export will serve as spokesman for the new “Find Yourself in Rockport-Fulton” tourism campaign. Strait, who has a home in the area rebuilding from last year's storm, agreed to do the TV and radio spots for free.

In September, Strait a joint concert/telethon fundraiser that brought in $20 million for Harvey relief efforts. Stars including Miranda Lambert, Lyle Lovett and Chris Stapleton joined him onstage at San Antonio's Majestic Theatre.

The "Find Yourself" TV spots start airing this month in San Antonio and Austin, according to the AP. The radio ads will target the Hill Country and New Braunfels.